acknowledge and appreciate that your hair
in its natural state
"the new good hair".
going natural and starting locs is a process that takes commitment! Both require patience and dedication...
"So when you see us rockin' our natural hair,
PUT SOME RESPECK ON IT!
there are many different textures of natural hair, therefore everyone's hair journey is unique.
Wear your hair PROUDLY and be CONFIDENT enough in yourself to not care what anyone else thinks of
you or your hair.
Encourage others to be about that
a reflection of the Movement.
is the new brotherhood and sisterhood
of natural hair (Loc Phi Life).
When you wear our apparel,
wear it with PRIDE!
Your hair is strongest in its natural state.
Never let society dictate how you feel about
"yourself" and/or your hair.